Transforming luxury direct-to-consumer ecommerce into a 350ms global shopping experience.
Built a headless Next.js and Shopify Plus storefront featuring real-time 3D product customization, driving a 34% conversion lift and +22% higher average order value.
System bottlenecks & technical limits
AURA’s previous monolithic ecommerce store took over 4.8 seconds to load on mobile devices in European and Asian markets, causing severe ad spend waste and high checkout drop-offs.
Bespoke architecture & deployment
We engineered a bespoke headless frontend using Next.js 15 App Router connected to Shopify Plus via Storefront GraphQL, integrated with Sanity CMS for editorial merchandising and Three.js for interactive product viewing.
How the system was engineered
Edge-rendered Next.js architecture hosted on Vercel with localized CDN caching
Interactive WebGL 3D configurator allowing real-time material and color customization
Custom Shopify Cart Transform Functions providing dynamic bundling and tiered discounts
Multi-currency and localized taxation across 18 European and Asia-Pacific markets
The transformation was immediate. Our international conversion rate surged within the first week of launch, and the interactive 3D configurator has become our primary sales driver.
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